Since the dawn of the digital age, marketing technologies has evolved by leaps and bounds. We have witnessed a sharp rise in the number of brands and businesses adapting to digital platforms due to the increased accessibility and convenience.
As newer technologies emerge, we get to witness new trends in the digital landscape that quickly become the new ‘it’ thing and change the dynamics of marketing. It’s fun to see how different brands take advantage of upcoming trends and come up with interesting campaigns tailored around that technology. This way, technologies and trends really open up a whole new dimension for creativity and make it possible to explore bigger and fascinating ways to market a product.
With the onset of 2020, we are definitely going to witness something dramatically new and refreshing. These new trends and technologies will once again, cause a major shift in the dynamics of digital marketing. As of now, there are some confirmed trends which are imminent to go on the floor and sway market with its tricks and tactics.
Here are 5 trends for digital marketing in 2020
1. Voice-powered Searches:
As the technologies become more and more sophisticated, many people will use their smartphones to do voice searches on various search engines, instead of regular text searches. Voice assistants like Google, Alexa, and Siri can search for things, read text loudly, and even voice dictate text messages for you so that you can be hands-free. This will definitely be a part of every digital marketing course in the near future
2. Predictive Data Analysis:
As artificial intelligence evolves at a rapid pace, machine learning is becoming really dynamic and useful for digital performance evaluation. Data is available in abundance as people are engaging over various digital channels and mediums. This is giving rise to predictive analysis where machine learning is applied to structure these unstructured interactions, look at existing positive data patterns and anticipating results accordingly.
Chatbots have become highly popular in the past couple of years. But with the advances in technologies, chatbots will indeed become more superior and easily adaptable, as they are the ultimate tool to engage customers in a friendly and non-biased way, at any time of the day.
4. Smarter Ad Bidding:
Ad bidding is not relatively new but has been evolving every year since the inception of paid ads. Now is the time for some big leaps. Major players like Google and Facebook are getting really creative with their new features. For eg., Google recently announced a feature which uses machine learning to optimize towards selected performance targets in each and every auction, a feature known as auction-time bidding.
5. Interactive Ads
Social media ad is one most sought after ways for running paid ad campaigns. As the demand for sponsored content increases, platforms like Instagram and Facebook are testing fun ways to engage users in paid ads by making them interactive. This allows marketers to add more personalized information and also prompt users to purchase something of their interest, just by clicking at a specific point on the ad. This will be a major part of various Social Media Marketing courses taught in digital marketing institutes.
These technologies are surely going to change the paradigm of digital marketing. Strategies and campaigns will quickly evolve to suit new trends and garner more traction on various platforms. As digital marketing enthusiasts, it would really behoove us to keep an eye out for all upcoming trends and keep educating ourselves on the know-how of it.
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