Why Digital Marketing is an Evergreen Field for All Students?

why-digital marketing-is-an evergreen-field

In today’s time, a typical student life revolves entirely around various digital platforms. Emails, social media, online browsing and networking are an integral part of every student’s daily routine. Students are the most knowledgeable people about the latest digital trends and are extremely well-versed with different digital platforms.
They use for various personal purposes like getting new friends, exploring new places, exchanging study material and finding new hobbies. Despite being so progressive and updated on all digital trends, most students don’t realize the fact that their biggest obsession is an actual industry that offers a plethora of job opportunities. Many don’t even know how interesting and useful it is to learn digital marketing as an added course, which can really help them progress in their careers.

Digital marketing is indeed an industry in itself and is one of the fastest-growing sectors of the Indian economy. Unlike professionals, students have developed a superb knack of adapting to new digital platforms. This is highly crucial in becoming a successful digital marketer. The right knowledge about various platforms, tools and mediums can open up a new dimension of opportunities for any student who is passionate about the digital world and has a genuine learning mind-set. Theoretical knowledge combined with hands-on training over a substantial amount of time can prepare anyone for a prosperous career in digital marketing

Here are 5 direct benefits of learning digital marketing

1.Better placement opportunities:

No matter what industry or field you are pursuing your career in, a course in digital marketing will attract the best placement opportunities for you as you have the capability to market any business or product in the digital world


Pursuing a fancy career is one thing. But having your own business is a dream that every student yearns for in today’s time. Digital marketing has enabled millions of people to set up their own shop and help other brands and businesses with their digital marketing needs.

3.Explore your creative side:

Unlike traditional marketing, digital marketing has opened up a multitude of channels for brands to market and communicate their messages to their potential customers. This, in turn, has opened a fantastic opportunity for creative professionals to design and write campaigns in ways never imagined before. From simple social media creatives to interactive emailers, the scope of creativity is limitless.

4.High-Value internship opportunities:

Digital marketing is of high importance to any business today, especially popular brands that are looking to expand their presence. Companies like them are always on the lookout for fresh graduates who can help run their digital initiatives. So it would definitely help a student to enrol for a course in any area of digital marketing, like a Google AdWords course.

5. Build your own career:

If you truly are passionate about digital marketing, then you don’t even need to complete a traditional graduate or undergraduate degree. You can start your digital marketing ventures right from the comfort of your home as a freelancer. You can take various jobs like copywriting, designing or performance analysis once you complete your digital marketing course.

Digital marketing is a field of opportunity for everyone with an inclination towards the digital world. Students have the biggest leverage in this game as they are and always will be the first ones to start using new technologies and platforms that are introduced in the digital world. So digital marketing is every student’s best hope and the safest bet for a successful career.

Digital Knowledge Factory (DKF), is the first full-fledged school for digital marketing where experts and gurus of digital marketing are at the helm of teaching our students. If you are looking digital marketing classes in Pune, then DKF is the right place for you. We have basic courses for people who are absolutely new to digital marketing. Then we have higher-level courses for people who have found their field of interest and want to explore digital marketing further.

Connect with us for a free orientation session.